The 2009 winner is , the 2011 winner is and the 2012 winner.
Although these photographs caused controversy at the time, they are credited with the increase in circulation that established The Sun as one of the most popular newspapers in the United Kingdom by the mid-1970s.
However this tendency, strong in the Nineties, is now declining.
Page 3 or Page Three is a tabloid newspaper feature consisting of a photograph of a female , usually printed on the paper's third page.
When Averea was rebranded as tabloid Click! Sun Media publishes an annual Sunshine Girl Calendar featuring the more popular models.
The winner of the contest receives a Page 3 modelling contract.
For a list of Page 3 models, see.